EMV in the U.S.: Putting It into Perspective for Merchants and Financial Institutions (The term “EMV” refers to a specification for the technical requirements of chip-enabled payment devices, generally credit and debit payment cards with embedded microchips)

(thought this was interesting .. it's from 2011 and it says: EMV in the U.S.: While pundits have been saying the U.S. is far from ready for it, there is a distinct possibility that the change may come sooner rather than later)

For almost two decades, interest in EMV1 barely reached a simmer in the United States. Recently  several card associations stirred the pot and now interest in the smart